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The truth about starting a blog as a real business is that it takes you so much time.
I started my blog just a few weeks ago. I am exactly in the same situation as you are but with a little more experience. I do know exactly what it takes to start a blog with no specific skills in this domain.
Don’t trust the ones who say you can start your blog in fifteen minutes chrono! This is just not the reality.
Well, you can purchase your blog name, a web hosting and have an unfinished website running in 15 minutes. But not YOUR blog, not your blog as you want it to be.
If you do consider starting a blog for business, here are a few points you will have to start with :
1. Take time to choose and look for your blog’s name
This one seems to be simple but it’s not. Before even thinking of web hosting, search through the internet what is available and also what comes up when you look for the name you want to give it.
If it’s your full name, hopefully no one should have the same. But you never know…
And for the extraordinary names that come up, check what google references with your keywords.
You have to see ahead and think more of your blog’s name as a brand, a business brand.
This is my first advice : I can only recommend you to take your time. Don’t be in a rush, especially if you are short on money.
If by any bad luck you aren’t happy with your brand name and you want to pick another one, you will have to pay…
This brings us to our second point :
2. Domain name + web hosting + wordpress= blogging
What the hell is all that technical geeky stuff?
It took me a while to understand exactly what is the difference between a domain name and web hosting. That web hosting and the domain name aren’t bound if you don’t want it. Same for WordPress or any other open source website creation tool.
- The domain name is your blog’s name.
- The web hosting is the business that will provide your storage space and access for your website.
- WordPress is a creation tool for the non-geeks (and geeks) that will help you create your blog and put all your content out there.
You can purchase these different services in different places and join them together but I wouldn’t recommend that if you are just starting this new journey.
I decided to join SiteGround because they are fast, secure and have an awesome support team. They helped me several times before and after purchasing the plan I wanted. You can also have everything you need through their plans.
Be sure to choose the right web hosting plan.
Think of what you are planning to do with your blog and don’t hesitate to contact them before spending your money.
This is the lesson I learned: choose correctly your domain name before purchasing your web hosting.
If you don’t want to spend money you weren’t planning to spend, choose the right one. Web hosters say you can have several domain names depending on which plan you purchase. But you will have to pay for each domain name you will want to link to your web hosting plan. A domain name and a web hosting plan are not the same things, they are two separate services.
I made this mistake and I learned from it, so I’m just letting you know 🙂
3. Log in web hosting and log in WordPress?
I know you already spent a few hours trying to understand how does all this crappy thing work.
Well, in brief:
- When you log in SiteGround you will find all the technical setting for your website.
- When you log in WordPress you will be able to choose how you want your blog to look and add all your content.
This is the real beginning of hours and hours of searching and looking for the right theme and setting up things you didn’t know about.
As I already had in mind my business plan and I didn’t want to lose time (even if I did do search WordPress for a free theme), I decided to go big from the beginning and purchase a wonderful theme with a Genesis framework from StudioPress.
Why spend some money on a theme when you can have a free one?
Well, it’s the same as web hosting, if you don’t aim for something you will use in a not so far future, you will have trouble using the free version at some point. You will then spend more money and lose more time fixing everything.
I do prefer to have all chances on my side and spend a little more money in the beginning than losing my mind when nothing works as I need it to work.
4. Become a student (again)
I’m the kind of person that will try my best to do everything alone. But at some point, when you don’t have the skills, you have to learn from others if you don’t want to lose your mind and your time.
I understood that I needed to become a student again.
This is the greatness of the internet, you can find almost everything and anything. But after looking for a while, you read the same information again and again. Information that is incomplete. You even realize that sometimes this information is incorrect.
What to do ?
Find relevant information and connect with these bloggers that have experience. They have the knowledge you need to acquire.
Questions are: where are you now and how far do you want to go with your blog? Do you have the knowledge or the time to go where you want to go with your business?
I found what I needed and did spend money on joining an awesome community of bloggers. We have access to loads of courses provided on Dare To Conquer by Scrivs, whose content is ultra relevant. Being part of this course/community, I can ask for help at any time and even help others.
It is the most useful purchase I did to move forward with my blog.
Be wise and ask for help before going nuts.
5. Write, wrote, written
Let’s face it. A blog is all about its content.
You need to write, write and write.
This takes time and you need to know what to write about. You found your blog’s name, so you know what you want to talk about. But have you started writing yet? Do you know how much time it takes for you to write one single blog post?
Your content has to be relevant, clear and readable. Simple to say, right !?
You will need several blog posts before launching your blog on social media. You should write and publish. No one knows about your blog so no one will find it. Asking loved ones for review is a great way to help moving forward before launching to the rest of the world.
The other advice I can give you is to directly write your posts in WordPress.
That way, you won’t lose time editing from word to WordPress. Because WordPress will change all your beautiful word editing. Your post will be crazy in WordPress if it comes from another writing program. You will also have access to your drafts from anywhere on the internet. That’s great too!
This is only the beginning
All I need to add is that this is only the tip of the iceberg.
This is only the truth about starting a blog.
When you get deeper in it, you will realize there are so many options and details you didn’t know you had to do depending on where you are planning to go with your blog.
I’m not here to scare you, I truly want to help you start this amazing journey just as I am.
I don’t want to throw you sparkles and say everything is so easy and quick to do. Because, no, this isn’t the reality of starting a blog for business.
Please let me know where you are in your journey. Did you bump into the same mistakes and thoughts?
Don’t forget to pin it 🙂